Facebook and Instagram ads that sell real jobs.
Ads that put your work in front of homeowners in your area while they scroll, with offers that make them call. Great for seasonal promotions, bigger projects and getting your name known. You set the budget and pay Meta directly.
What you'd pay us
| Monthly ad spend (paid to Meta) | Our monthly fee |
|---|---|
| $1,500 | $500 |
| $3,000 | $500 |
| $6,000 | $900 |
| $12,000 | $1,800 |
Whichever is higher. $500 one-time setup.
What's included
- Business Manager, ad account, pixel and lead form setup, in your name
- Audiences built around your service area, within Meta's ad rules
- 4 new ads a month made from your job photos and video clips
- Offers and copy written for your trade and season
- Lead forms that send straight to you, with an instant text reply to every lead
- Weekly checks, budget management and pausing ads that don't pay off
- A monthly report on cost per lead in plain English
Limits
- Monthly ad spend over $20,000 is quoted separately
- We recommend at least $1,000 a month in ad spend
- We never raise your budget without your written OK
Not included
- Ad spend, which you pay to Meta on your own card
- Professional photo or video shoots
- Managing posts and comments on your pages (see Social media management)
How it works
Step 1: Plan
We agree on your offers, service area and budget.
Step 2: Build
Accounts, tracking, audiences, lead forms and first ads in about a week.
Step 3: Launch
Ads go live at the budget you choose.
Step 4: Improve
New ads every month, weekly checks and a cost-per-lead report.
Questions
Facebook ads or Google Ads?
They do different jobs. Google Ads reach people who are searching for your service right now. Facebook and Instagram ads reach homeowners before they search, which works well for seasonal offers, maintenance plans and bigger projects like roofs, remodels and landscaping. Many companies run both.
Who owns the ad account?
You do. It's set up in your name with your payment card. We work in it with your permission.
Is there a contract?
No long-term contract. It renews every month until you cancel. Cancel at least 30 days before a billing date to stop that charge.
Do I need a monthly plan?
No. You can add Facebook and Instagram ads on their own.
Ready for Facebook and Instagram ads?
Sign up online in a few minutes, or ask us anything first.